Ahmed Allam

Marketing Specialist | Social Media Strategy, Content Creation & Community Growth

Australia, AU.

About

Results-driven Marketing and Social Media Specialist with extensive experience in developing multi-platform content strategies for an Australian local-services marketplace. Successfully built and grew an organic audience of 35,000+ followers across various platforms, implementing structured content calendars and leveraging AI-assisted workflows to drive consistent brand communication and maximize audience engagement. Proven ability to translate complex information into compelling content that resonates with target audiences and achieves measurable digital growth.

Work

OTASKY (Mega Serve Group Pty Ltd)

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Marketing Specialist

Remote, N/A, Australia

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Summary

Managed multi-platform content planning and publishing for an Australian local-services marketplace, adapting creative formats and messaging for diverse audiences.

Highlights

Managed comprehensive content planning and publishing across Facebook, Instagram, and TikTok, optimizing creative formats and messaging for platform-specific engagement.

Developed weekly multi-platform content calendars and produced creative briefs, captions, short-form video scripts, Reels, carousels, and promotional content.

Conducted in-depth research on Australian trends, cultural moments, competitors, and audience behavior to inform content hooks, formats, hashtags, and publishing schedules.

Utilized AI-assisted creative tools to develop image and video concepts, enhancing production efficiency and maintaining consistent brand communication standards.

Created distinct content approaches for diverse Clients and Service Providers (cleaners, handymen, gardeners, removalists), supporting community engagement and preparing weekly performance reports.

Khulasat Al Kutub (Digital Content & Book Summaries Platform)

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Social Media Manager & Content Strategist

Remote, N/A, N/A

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Summary

Led the growth and management of a multi-platform digital presence for a book summaries platform, achieving significant organic audience expansion.

Highlights

Managed and grew a multi-platform digital presence from zero to over 35,000+ organic followers without paid advertising, including 18,000+ Facebook followers and 15,300+ TikTok followers.

Planned and managed cross-platform content calendars for Facebook, TikTok, and Telegram, producing diverse content such as book summaries, curated quotes, and short-form videos.

Monitored relevant trends and adapted content hooks, ensuring consistent content identity and maximizing engagement across platforms.

Built and managed community assets, including Telegram discussion groups and an automated book Q&A bot, engaging over 40+ monthly active users.

Utilized Meta Business Suite and Google Analytics to evaluate content performance and optimize publishing decisions for continuous improvement.

Selected Projects (Multimedia & Promotional Campaigns)

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Digital Content Creator & Scriptwriter

N/A, N/A, N/A

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Summary

Created engaging marketing copy and long-form documentary scripts for various multimedia and promotional campaigns, translating complex topics into accessible content.

Highlights

Wrote marketing copy and promotional video scripts for the Rawaq Arabic dashboard project, effectively translating technical product features into concise, engaging content.

Researched, structured, and wrote long-form documentary scripts covering complex topics like macroeconomics, regional real estate, and major development projects.

Developed audience-retention-focused script structures with strong hooks, simplifying technical and economic topics for broader appeal and sustained viewer engagement.

Education

Damanhour University

Damanhour, N/A, Egypt
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Bachelor Accounting Major

Languages

English

Certificates

Comprehensive Digital Marketing Course

Hassan Al-Maraghi

Web Development Professional Program

Ministry of Communications & Udacity

Skills

Social Media Management

Social Media Management, Content Calendar Planning, Community Engagement, Organic Audience Growth, Brand Consistency, Platform-Specific Content, Facebook, Instagram, TikTok, Telegram, LinkedIn, X (Twitter), Snapchat.

Content Creation & Strategy

Content Strategy, Short-Form Video Scripting, Long-Form Scriptwriting, Marketing Copywriting, Creative Brief Development, Trend Adaptation, AI-Assisted Content Production.

Digital Analytics & Tools

Meta Business Suite, Google Analytics, Canva, Advanced Excel, ChatGPT, Claude, Perplexity, Gemini, SEO-Aware Content Structuring.

Web Development Fundamentals

HTML, CSS, JavaScript, PHP.